STRATLAB
Strategic Decision Intelligence Simulator
You don't predict the crisis. You decide what happens next.
6 Industries · 6 Crisis Scenarios · 37 Strategic Levers · 4 Decision Rounds
How It Works
PESTEL, Porter's Five Forces, SWOT, and an Industry Benchmark — before you choose anything.
Marketing, Operations, HR, and Finance — one choice each, every round.
Watch Revenue, Cash, Morale, Brand, Market Share, and CSAT develop as you iteratively refine your decisions each round.
Your Path vs. Optimal Path, Decision Quality, and your Strategist DNA.
New Engagement
Select Your Engagement
Choose an industry and a crisis scenario. You'll receive a full strategic briefing built for your specific industry and crisis, then run four rounds of decisions across Marketing, Operations, HR, and Finance.
01 · Industry
02 · Crisis Scenario
Confidential — For the Incoming Chief Executive
Mission Briefing
You're stepping into the corner office of a company mid-crisis. The handoff was fast — there wasn't time for a proper transition memo, and the board doesn't need one from you either. Nobody in that boardroom is asking you to build a model or forecast next quarter's number to two decimal places. They're asking a simpler, harder question: what does a leader do next?
This is that moment, compressed into four rounds. Here's exactly how it plays out.
Stage One
Diagnose
You'll be briefed the way an incoming executive actually would be — not handed a wall of numbers and left to sort it out yourself. You'll receive a full situational read: PESTEL, Porter's Five Forces, and a SWOT built specifically for your industry and the crisis bearing down on it, not a generic template recycled across every scenario. Where your actual decisions will draw on more specific playbooks — a growth framework, a capital-structure question, an organizational design trade-off — you'll be briefed on those too, scoped to exactly what your company's options will put in front of you a few minutes from now. Nothing in this section is decorative. It's the read you'd need to walk into a real boardroom without embarrassing yourself.
Stage Two
Decide
Then it's four rounds. In each one, you make exactly one call in Marketing, one in Operations, one in HR & People, and one in Finance & Capital — sixteen decisions across the crisis, start to finish. Every option is modeled with a genuine trade-off, not scored against a hidden right answer. Cutting costs protects cash and starves the response everywhere else. Raising debt buys runway and adds risk to the balance sheet. There is no box to tick that makes the rest of the decision easy. That tension is the job.
Stage Three
Develop
Then you watch it land. Revenue, cash, morale, brand, market share, and customer satisfaction — six numbers that develop, every round, in direct response to exactly what you chose and exactly how hard this crisis is hitting your specific industry. Nothing is scripted to flatter you or punish you. It's the same model, run forward, every time — your company develops the way your decisions actually earn.
Stage Four
Debrief
When the four rounds are over, you don't get a score. You get a verdict.
A Board Confidence number, tracked round by round, that reflects whether the people funding this company would still back you. A Strategist DNA profile that names the kind of decision-maker you actually were under real pressure — not the one you meant to be. A complete accounting of every round where the modeled-best alternative would have beaten your call, and every round where yours beat it instead. And at the end of all of it: a downloadable Executive Report, built the way an actual board deck or credit-rating memo is built — a verdict, a rating, a KPI bridge, a risk register, all of it. The kind of document that gets read after a real crisis, not before one.
One thing worth saying plainly: this is a strategy exercise — not a finance drill, a marketing drill, or an HR drill wearing a strategy costume. The numbers exist to make the trade-offs real; they are not here to test whether you can build a spreadsheet. If you've never modeled a balance sheet in your life, you already have everything this requires. Judgment is what's being tested here. Not arithmetic.
The crisis is already underway. The only open question left is what you do next.
Situation Report
Strategic Framework Briefing
Situation Report — Key Metrics
Pre-crisis baseline — industry-realistic figures translated from the scorecard above. Updates each round once you're in the war room.
Industry Benchmark
How this industry's starting position compares to the average across all 6 industries in this simulator — a reference point before you choose any levers.
Situation Report — Key Metrics
Risk Exposure — Where This Round's Decision Matters Most
Strain per function = how close its governing metric is to the floor. Highest-strain function is where the next choice carries the most downside.
Engagement Complete
Strategic Debrief
01 · Executive Verdict
Strategic Read
Final Key Metrics
Deltas shown are total change from the pre-crisis baseline, not just the last round.
02 · Strategic Scorecard
Strategist DNA Dimensions
03 · Strategist DNA
Final Scorecard
Framework Reliance
How many of your 16 decisions invoked each strategic archetype family — your own strategic "accent."
04 · Company Trajectory
How Did Your Company Recover?
Did You Outperform Your Industry?
Where Was Your Business Most Unstable?
The 6 metrics ranked by total round-to-round swing, not just net change — the most contested metric across the run.
05 · Decision Attribution
Where Did You Decide Well — and Where Didn't You?
How many of the 4 rounds your choice matched or beat the modeled-best alternative for that function.
Strategic Trade-off Matrix
All 16 of your decisions (amber) vs. that round's modeled-best alternative (teal). Risk is the variance of an option's own effects across the 6 metrics; expected value is its counterfactual composite score.
Your Path vs. Optimal Path
Cumulative composite score, round by round — what you actually chose vs. the best-possible combination each round, per the counterfactual scorer.
06 · Counterfactual Lab
Pick a round and function to see the modeled-best alternative replayed through the actual engine from that point forward — every other round's real choices stay in place. Only combinations with a meaningful gap are selectable.